Messe Frankfurt is repositioning its exhibition for the mobile industry and replacing M-Days – Specialised Exhibition with Integrated Conference for the Mobile Business – which has been held in Frankfurt am Main since 2011 by Mobikon, Mobile Business Exhibition and Conference. “Mobikon succeeds the M-Days, the concept of which was rather dated in some respects. Together with a more modern marketing policy, a more professional conference supported by an advisory council and the expansion of the greater internationalisation revolving around ‘Mobile Africa’ introduced this year, aims to give this innovative format a fresher look”, says Iris Jeglitza-Moshage, Senior Vice President, Messe Frankfurt Exhibition, explaining the new concept.

Mobikon succeeds the M-Days exhibition, which had been held by the Frankfurt-based fair and exhibition company since 2011 and last attracted 145 exhibitors and around 4,400 participants. There will be an international opening event to mark the fair’s fifth anniversary in Frankfurt. On the occasion of the 15th anniversary of Mobile Monday, the world’s biggest mobile community, members of the 150 Chapters from all around the world will meet on the Sunday (10 May) for their MobileMonday Global Summit and a public Mobile Solutions presentation on both days of Mobikon. Following Helsinki and Kuala Lumpur, this is the first time the global mobile summit is being held in Frankfurt am Main.

Meet the mobile experts – Mobikon is the exhibition and conference for the mobile business organised by Messe Frankfurt. At Mobikon, visitors from the fields of sales, marketing, production and organisation in various business sectors can look forward to expert information, innovations and contacts revolving around the mobile business within the framework of a high-grade, integrated conference format. The thematic spectrum embraces six core areas of importance for the mobile business: Mobile Internet & Apps, Mobile Marketing & Advertising, Mobile Commerce & Payment, Mobile Enterprise & Solutions, Mobile Security & Big Data and Internet of Things (IoT) & Wearables.

Naturally, Mobikon will not abandon any of the successful M-Days highlights in 2015. Praised by all exhibitors and visitors, the new concept of a conference hub integrated into the exhibition concept will be continued and expanded. And, as the reference event for the mobile business in Germany and the other German-speaking countries, the presentation of the Best of Mobile Awards (BoM) given by the Haymarket publishing company will once again be an attention-grabbing event.